Puma Hires New Wholesale and Sportstyle Leaders as It Continues Turnaround

Puma Hires New Wholesale and Sportstyle Leaders as It Continues Turnaround

Puma Hires New Wholesale and Sportstyle Leaders as It Continues Turnaround

WWD April 22, 2026

Bertrand Blanc as Puma’s new VP of global wholesale and Laurent Fricker is the new VP of sportstyle.

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