Puma Hires New Wholesale and Sportstyle Leaders as It Continues Turnaround
Bertrand Blanc as Puma’s new VP of global wholesale and Laurent Fricker is the new VP of sportstyle.
Read MorePuma appoints Bertrand Blanc, formerly of Wilson and Asics, to lead its wholesale operations
Bertrand Blanc, who has spent the past two years advising sport and sportswear brands through his own firm, joins sporting goods company Puma as global vice president for wholesale, reporting to Matthias Baeumer.
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