Puma Hires New Wholesale and Sportstyle Leaders as It Continues Turnaround
Bertrand Blanc as Puma’s new VP of global wholesale and Laurent Fricker is the new VP of sportstyle.
Read MoreFormer Adidas Originals Europe boss joins Puma
Laurent Fricker, 20 years with Adidas and Reebok and lately the head of Adidas Originals in Europe, has joined the staff of Puma CBO Maria Valdes. He will take charge of the Sportstyle business unit on June 1.
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