Your Next Move: Patterning Success with Tracee Ellis Ross

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Tracee Ellis Ross didn’t build Pattern Beauty by accident. The actress-turned-founder on the strategic decisions behind her multimillion-dollar brand — and what she’’s betting on for its next chapter.

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How Tracee Ellis Ross Used a Meeting With Ulta’s CEO to Finally Launch Pattern Beauty After 10 Years of No

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The actress and founder found success by surrounding herself with the right partners to scale her vision.

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Pattern Beauty Moves Into Its Next Chapter

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Co-CEO Christiane Pendarvis said the brand is doubling down on awareness, trial and expansion beyond hair care.

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