How Tracee Ellis Ross Used a Meeting With Ulta’s CEO to Finally Launch Pattern Beauty After 10 Years of No

How Tracee Ellis Ross Used a Meeting With Ulta’s CEO to Finally Launch Pattern Beauty After 10 Years of No

How Tracee Ellis Ross Used a Meeting With Ulta’s CEO to Finally Launch Pattern Beauty After 10 Years of No

Inc. April 17, 2026

The actress and founder found success by surrounding herself with the right partners to scale her vision.

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