How AI Agents Could Rebuild Fashion’s Visual Production Layer

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How Genera, OmegaRender and AlphaRender use AI agents to turn visual production into new infrastructure, with major implications for fashion and creative workflows.

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The Anti-A.I. Aesthetic: Why Brands Are Proving Their Humanity

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Getty Images’ Dr. Rebecca Swift unpacks the growing consumer backlash against A.I.-generated imagery in advertising. While generative A.I. continues to reshape creative workflows, audiences are increasingly scrutinizing how visuals are made, rewarding brands that foreground human craft, texture and intentionality.

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Adobe’s New Firefly AI Assistant Can Perform Complex Design Tasks With Text Prompts

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Adobe introduced the Firefly AI Assistant on Wednesday, an agentic conversational chatbot that can perform complex design tasks. Available inside the Firefly platform and connected to the Creative Cloud apps, the assistant can both analyse and act on natural language prompts. The company said the tool will help creators automate creative workflows while maintaining co…

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