The Anti-A.I. Aesthetic: Why Brands Are Proving Their Humanity

The Anti-A.I. Aesthetic: Why Brands Are Proving Their Humanity

Observer April 17, 2026

Getty Images’ Dr. Rebecca Swift unpacks the growing consumer backlash against A.I.-generated imagery in advertising. While generative A.I. continues to reshape creative workflows, audiences are increasingly scrutinizing how visuals are made, rewarding brands that foreground human craft, texture and intentionality.