“With 75% of Gen Z now searching using LLMs, brands that rely exclusively on social media will have to change,” says Launchmetrics’ Michael Jaïs

The CEO of Launchmetrics, which specialises in analysing the performance of fashion brands’ communications and marketing strategies, examines the impact of the advent of generative AI and large language models (LLMs).

The CEO of Launchmetrics, which specialises in analysing the performance of fashion brands’ communications and marketing strategies, examines the impact of the advent of generative AI and large language models (LLMs).

The CEO of Launchmetrics, which specialises in analysing the performance of fashion brands’ communications and marketing strategies, examines the impact of the advent of generative AI and large language models (LLMs).