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Walmart partners with iconic candy brand for exclusive new snack

THE STREET·May 19 ago·3 min read
Photograph via The Street
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Nostalgia can drive sales. Sometimes, all it takes for a retailer to get a customer's attention is to bring back a classic brand name, even if it's in a new style. "Nostalgia-focused promotions had a 75% success rate, compared to purely price or value-based promotions that only had a 57% success …

Nostalgia can drive sales. Sometimes, all it takes for a retailer to get a customer's attention is to bring back a classic brand name, even if it's in a new style. "Nostalgia-focused promotions had a 75% success rate, compared to purely price or value-based promotions that only had a 57% success …

Nostalgia can drive sales. Sometimes, all it takes for a retailer to get a customer's attention is to bring back a classic brand name, even if it's in a new style. "Nostalgia-focused promotions had a 75% success rate, compared to purely price or value-based promotions that only had a 57% success …

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