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Business

TikTok’s middle class is gaining power

BI·May 20 ago·3 min read
Photograph via Business Insider
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"Micro" creators on TikTok have seen a dramatic uplift in the fees they charge brands for partnership deals. Bigger creators didn't fare so well.

"Micro" creators on TikTok have seen a dramatic uplift in the fees they charge brands for partnership deals. Bigger creators didn't fare so well.

"Micro" creators on TikTok have seen a dramatic uplift in the fees they charge brands for partnership deals. Bigger creators didn't fare so well.

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