This Business Strategy Made No Sense On Paper — But Drove Most of Our Customer Loyalty

What started as handwritten notes in our earliest orders became a lasting lesson in why the most “inefficient” moments are often the ones customers remember — and the ones that build lasting loyalty.

What started as handwritten notes in our earliest orders became a lasting lesson in why the most “inefficient” moments are often the ones customers remember — and the ones that build lasting loyalty.

What started as handwritten notes in our earliest orders became a lasting lesson in why the most “inefficient” moments are often the ones customers remember — and the ones that build lasting loyalty.