The Tween Whisperer Rebranding Claire’s for the YouTube Generation
RSS SUMMARY · AGGREGATED FROM TWSJ
New brand chief Michelle Goad is focusing Claire’s on older tweens as part of her strategy to turn a dusty accessories store into a temple of Gen Alpha girldom.
New brand chief Michelle Goad is focusing Claire’s on older tweens as part of her strategy to turn a dusty accessories store into a temple of Gen Alpha girldom.
New brand chief Michelle Goad is focusing Claire’s on older tweens as part of her strategy to turn a dusty accessories store into a temple of Gen Alpha girldom.
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