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The same crunch closing BBQ joints is hitting McDonald’s

THE STREET·2h ago·3 min read
Photograph via The Street
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Consumers have a breaking point, even when it comes to something as beloved as Texas brisket. There's a pricing level — and it varies by person, income, and the actual item being purchased — where people no longer see value. When the price of a meal, a luxury, an event, travel, or anything else …

Consumers have a breaking point, even when it comes to something as beloved as Texas brisket. There's a pricing level — and it varies by person, income, and the actual item being purchased — where people no longer see value. When the price of a meal, a luxury, an event, travel, or anything else …

Consumers have a breaking point, even when it comes to something as beloved as Texas brisket. There's a pricing level — and it varies by person, income, and the actual item being purchased — where people no longer see value. When the price of a meal, a luxury, an event, travel, or anything else …

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