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The Manager Behind TikTok Star Brooke Monk Explains What Actually Makes a Creator Brand Work

INC·6d ago·3 min read
Photograph via Inc.
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What actually makes a creator brand work? Inside the two-year journey to launch Brooke Monk’s Doting Beauty and why follower count is the wrong metric to chase.

What actually makes a creator brand work? Inside the two-year journey to launch Brooke Monk’s Doting Beauty and why follower count is the wrong metric to chase.

What actually makes a creator brand work? Inside the two-year journey to launch Brooke Monk’s Doting Beauty and why follower count is the wrong metric to chase.

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