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The iPhone 18 Release Strategy: Why Apple Is Staggering Its Next Lineup

FORBES·May 23 ago·3 min read
Photograph via Forbes
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Shipping dates for the iPhone 18 family reveal Apple’s strategy to give each iPhone a moment as the premium must-have smartphone while dictating the annual upgrade cycle.

Shipping dates for the iPhone 18 family reveal Apple’s strategy to give each iPhone a moment as the premium must-have smartphone while dictating the annual upgrade cycle.

Shipping dates for the iPhone 18 family reveal Apple’s strategy to give each iPhone a moment as the premium must-have smartphone while dictating the annual upgrade cycle.

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