The End of the Sustainability Premium
IMD Business School’s Goutam Challagalla and Frédéric Dalsace challenge a persistent business assumption: that consumers will pay a premium for sustainability. They argue that successful companies are not selling sustainability as a virtue. Instead, they’re using it as a catalyst for innovation
IMD Business School’s Goutam Challagalla and Frédéric Dalsace challenge a persistent business assumption: that consumers will pay a premium for sustainability. They argue that successful companies are not selling sustainability as a virtue. Instead, they’re using it as a catalyst for innovation
IMD Business School’s Goutam Challagalla and Frédéric Dalsace challenge a persistent business assumption: that consumers will pay a premium for sustainability. They argue that successful companies are not selling sustainability as a virtue. Instead, they’re using it as a catalyst for innovation
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