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Gaming

Take-Two CEO Reveals Costly Redesign of Borderlands for Success

GE·May 21 ago·3 min read
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In a revealing interview, Strauss Zelnick, CEO of Take-Two Interactive, disclosed the financial and time investments made in redesigning the art style of the original Borderlands game. This far-reaching decision, which took a year of development and cost $50 million, was made just two months before the planned release date. Zelnick emphasized that without this […]

In a revealing interview, Strauss Zelnick, CEO of Take-Two Interactive, disclosed the financial and time investments made in redesigning the art style of the original Borderlands game. This far-reaching decision, which took a year of development and cost $50 million, was made just two months before the planned release date. Zelnick emphasized that without this…

In a revealing interview, Strauss Zelnick, CEO of Take-Two Interactive, disclosed the financial and time investments made in redesigning the art style of the original Borderlands game. This far-reaching decision, which took a year of development and cost $50 million, was made just two months before the planned release date. Zelnick emphasized that without this […]

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