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Business

Swatch’s New Watch Debut Descends Into Chaos

TWSJ·May 18 ago·3 min read
Photograph via The Wall Street Journal
RSS SUMMARY · AGGREGATED FROM TWSJ

Unruly crowds clamored for a watch designed with luxury brand Audemars Piguet. Product launch controversy is becoming something of a Swatch playbook.

Unruly crowds clamored for a watch designed with luxury brand Audemars Piguet. Product launch controversy is becoming something of a Swatch playbook.

Unruly crowds clamored for a watch designed with luxury brand Audemars Piguet. Product launch controversy is becoming something of a Swatch playbook.

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