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Sustainable Fashion’s New Marketing Angle Is All About Wellness

BOF·2d ago·3 min read
Photograph via Business of Fashion
RSS SUMMARY · AGGREGATED FROM BOF

As sustainability loses its allure, brands are reframing their messaging around use of natural fibres or avoidance of chemicals to appeal to customers.

As sustainability loses its allure, brands are reframing their messaging around use of natural fibres or avoidance of chemicals to appeal to customers.

As sustainability loses its allure, brands are reframing their messaging around use of natural fibres or avoidance of chemicals to appeal to customers.

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