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Lifestyle

Should Brands Really Be Popping Off in the Comments?

VOGUE·2h ago·3 min read
Photograph via Vogue
RSS SUMMARY · AGGREGATED FROM VOGUE

The spiraling drama between Alex Cooper and Alix Earle has underscored a new opportunity: brands getting stuck into online discourse. Does it pay dividends or divide followers?

The spiraling drama between Alex Cooper and Alix Earle has underscored a new opportunity: brands getting stuck into online discourse. Does it pay dividends or divide followers?

The spiraling drama between Alex Cooper and Alix Earle has underscored a new opportunity: brands getting stuck into online discourse. Does it pay dividends or divide followers?

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