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Sam’s Club leans on Amazon playbook to challenge Costco

THE STREET·1h ago·3 min read
Photograph via The Street
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We used to call it word of mouth, and it was organic. I would see a movie, try a new restaurant, or buy a new product, then tell my friends about it. If I liked it, then they might like it, too, and in theory, they would also spread the word. It was informal and somewhat inefficient, but it made …

We used to call it word of mouth, and it was organic. I would see a movie, try a new restaurant, or buy a new product, then tell my friends about it. If I liked it, then they might like it, too, and in theory, they would also spread the word. It was informal and…

We used to call it word of mouth, and it was organic. I would see a movie, try a new restaurant, or buy a new product, then tell my friends about it. If I liked it, then they might like it, too, and in theory, they would also spread the word. It was informal and somewhat inefficient, but it made …

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