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Business

Prized by ‘MAHA’ Influencers and Chefs Alike, Craft Flour Is on the Rise

TNYT·2d ago·3 min read
Photograph via The New York Times
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Growing demand for fiber-rich grains is boosting the premium flour industry, which offers less processed, but pricier, alternatives to the classic grocery store brands.

Growing demand for fiber-rich grains is boosting the premium flour industry, which offers less processed, but pricier, alternatives to the classic grocery store brands.

Growing demand for fiber-rich grains is boosting the premium flour industry, which offers less processed, but pricier, alternatives to the classic grocery store brands.

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