Panera Bread is adding lobster to its menu – but only at some of its restaurants

The seafood return coincides with the chain's broader ‘Panera RISE’ initiative, a restructuring effort aimed at reversing a recent earnings slump and hitting massive sales goals by 2028

The seafood return coincides with the chain's broader ‘Panera RISE’ initiative, a restructuring effort aimed at reversing a recent earnings slump and hitting massive sales goals by 2028

The seafood return coincides with the chain's broader ‘Panera RISE’ initiative, a restructuring effort aimed at reversing a recent earnings slump and hitting massive sales goals by 2028