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Opinion: Sephora Needs a New Partner in China

BOF·2d ago·3 min read
Photograph via Business of Fashion
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With Sephora China posting four consecutive years of losses, it’s time to turn over the reins to a more engaged ally adept at converting consumer trends into product design, marketing and effective pricing, writes Juliana Liu.

With Sephora China posting four consecutive years of losses, it’s time to turn over the reins to a more engaged ally adept at converting consumer trends into product design, marketing and effective pricing, writes Juliana Liu.

With Sephora China posting four consecutive years of losses, it’s time to turn over the reins to a more engaged ally adept at converting consumer trends into product design, marketing and effective pricing, writes Juliana Liu.

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