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McDonald’s CEO details major shift in menu strategy

THE STREET·May 20 ago·3 min read
Photograph via The Street
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In the afternoon, at least a few days a week, I hit the Starbucks drive-through for an iced tea-lemonade. On rare occasions, I opt for a Frappuccino, or maybe even add a cookie or a croissant to my order. These sales are outside of the traditional breakfast and lunch dayparts that drive key revenue …

In the afternoon, at least a few days a week, I hit the Starbucks drive-through for an iced tea-lemonade. On rare occasions, I opt for a Frappuccino, or maybe even add a cookie or a croissant to my order. These sales are outside of the traditional breakfast and lunch dayparts that drive key revenue …

In the afternoon, at least a few days a week, I hit the Starbucks drive-through for an iced tea-lemonade. On rare occasions, I opt for a Frappuccino, or maybe even add a cookie or a croissant to my order. These sales are outside of the traditional breakfast and lunch dayparts that drive key revenue …

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