Kia’s EV Boom Just Ended a 28-Year Losing Streak Against Hyundai
For nearly three decades, Kiaplayed second fiddle to Hyundai in South Korea. That changed in April 2026. For the first time since Hyundai took a controlling stake in Kia back in 1998, the younger brand outsold its corporate parent in their shared home market. It wasn't a fluke driven by Hyundai …
For nearly three decades, Kiaplayed second fiddle to Hyundai in South Korea. That changed in April 2026. For the first time since Hyundai took a controlling stake in Kia back in 1998, the younger brand outsold its corporate parent in their shared home market. It wasn't a fluke driven by Hyundai …
For nearly three decades, Kiaplayed second fiddle to Hyundai in South Korea. That changed in April 2026. For the first time since Hyundai took a controlling stake in Kia back in 1998, the younger brand outsold its corporate parent in their shared home market. It wasn't a fluke driven by Hyundai …
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