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How The Cheesecake Factory turned a family recipe into a global restaurant chain

BI·1h ago·3 min read
Photograph via Business Insider
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Before The Cheesecake Factory had a 250-item menu, it was a family bakery. David Overton opened the first restaurant in 1978 to sell his mom's cheesecakes.

Before The Cheesecake Factory had a 250-item menu, it was a family bakery. David Overton opened the first restaurant in 1978 to sell his mom's cheesecakes.

Before The Cheesecake Factory had a 250-item menu, it was a family bakery. David Overton opened the first restaurant in 1978 to sell his mom's cheesecakes.

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