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How McDonald’s beat Wendy’s and Burger King on value

THE STREET·6d ago·3 min read
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McDonald's has arguably worked harder than its fast food rivals Wendy's and Burger King to lean into value. The chain, which was once known for its $1 Menu, noticed that it had lost its position as the value leader. Over the last few years, McDonald’s average prices per item have grown about 40%, …

McDonald's has arguably worked harder than its fast food rivals Wendy's and Burger King to lean into value. The chain, which was once known for its $1 Menu, noticed that it had lost its position as the value leader. Over the last few years, McDonald’s average prices per item have grown about 40%, …

McDonald's has arguably worked harder than its fast food rivals Wendy's and Burger King to lean into value. The chain, which was once known for its $1 Menu, noticed that it had lost its position as the value leader. Over the last few years, McDonald’s average prices per item have grown about 40%, …

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