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Business

How Issa Rae built TikTok’s first micro-drama hit

LAT·6d ago·3 min read
Photograph via Los Angeles Times
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Issa Rae's new viral TikTok micro-drama, "Screen Time," has become a hit, drawing more than 150 million viewers.

Issa Rae's new viral TikTok micro-drama, "Screen Time," has become a hit, drawing more than 150 million viewers.

Issa Rae's new viral TikTok micro-drama, "Screen Time," has become a hit, drawing more than 150 million viewers.

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