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Business

Harley-Davidson’s New Boss Wants to Sell You a Bike You Can Actually Afford

TWSJ·4d ago·3 min read
Photograph via The Wall Street Journal
RSS SUMMARY · AGGREGATED FROM TWSJ

The motorcycle company’s new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.

The motorcycle company’s new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.

The motorcycle company’s new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.

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