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George at Asda targets bigger menswear share with added investment

FN·2h ago·3 min read
Photograph via Fashion Network
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Asda’s George label is doubling down on the parts of its fashion offer that yield the strongest results and fresh from news that its Yasmin Le Bon link-up has driven sales up, it's announced a drive to boost menswear.

​Asda’s George label is doubling down on the parts of its fashion offer that yield the strongest results and fresh from news that its Yasmin Le Bon link-up has driven sales up, it's announced a drive to boost menswear.

​Asda’s George label is doubling down on the parts of its fashion offer that yield the strongest results and fresh from news that its Yasmin Le Bon link-up has driven sales up, it's announced a drive to boost menswear.

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