EXCLUSIVE: Burberry Launches ‘Expedition’ Series on China’s Great Outdoors Starring Chen Kun
A three-part series with Chinese National Geography, the series reframes Burberry’s 170-year outdoor legacy for Chinese audiences, with brand ambassador Chen guiding viewers through Xi’an and the Qinling mountains that divide north and south.
A three-part series with Chinese National Geography, the series reframes Burberry’s 170-year outdoor legacy for Chinese audiences, with brand ambassador Chen guiding viewers through Xi’an and the Qinling mountains that divide north and south.
A three-part series with Chinese National Geography, the series reframes Burberry’s 170-year outdoor legacy for Chinese audiences, with brand ambassador Chen guiding viewers through Xi’an and the Qinling mountains that divide north and south.
The full story continues on WWD.
Story Sentry shows a short summary aggregated via RSS. The complete article — original photography, charts, and reporting — lives with the publisher.