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Everlane sold itself as the ethical alternative to fast fashion. Then Shein came calling

INDEPENDENT·May 19 ago·3 min read
Photograph via Independent
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As the fast fashion giant Shein reportedly (and shockingly) acquires Everlane — the apparel brand known for its radical transparency and ethical pledges — for $100 million, Ellie Muir speaks to retail experts about why this deal is a sign that shoppers are jaded under the pressure to shop sustainably

As the fast fashion giant Shein reportedly (and shockingly) acquires Everlane — the apparel brand known for its radical transparency and ethical pledges — for $100 million, Ellie Muir speaks to retail experts about why this deal is a sign that shoppers are jaded under the pressure to shop sustainably

As the fast fashion giant Shein reportedly (and shockingly) acquires Everlane — the apparel brand known for its radical transparency and ethical pledges — for $100 million, Ellie Muir speaks to retail experts about why this deal is a sign that shoppers are jaded under the pressure to shop sustainably

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