Edinburgh festivals hope to launch joint box office for all 11 August events
Bosses believe having single booking process will drive up ticket sales for all festivals to offset funding squeezeThe Edinburgh festivals hope to launch a single box office for all the city’s 11 festivals to make it simpler to buy tickets and profit from the “lake” of customer data they hold.Festival directors hope a universal box office will allow them to increase ticket sales and attract a wealthy corporate sponsor, such as Mastercard, to offset deep cuts in public funding they expect to see in coming years. Continue reading…
Bosses believe having single booking process will drive up ticket sales for all festivals to offset funding squeezeThe Edinburgh festivals hope to launch a single box office for all the city’s 11 festivals to make it simpler to buy tickets and profit from the “lake” of customer data they hold.Festival directors hope a universal box…
Bosses believe having single booking process will drive up ticket sales for all festivals to offset funding squeezeThe Edinburgh festivals hope to launch a single box office for all the city’s 11 festivals to make it simpler to buy tickets and profit from the “lake” of customer data they hold.Festival directors hope a universal box office will allow them to increase ticket sales and attract a wealthy corporate sponsor, such as Mastercard, to offset deep cuts in public funding they expect to see in coming…
The full story continues on The Guardian.
Story Sentry shows a short summary aggregated via RSS. The complete article — original photography, charts, and reporting — lives with the publisher.