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Business

Creator content made the main stage at TV’s ‘upfront’ pitches — and not just for YouTube

CNBC·May 16 ago·3 min read
Photograph via CNBC
RSS SUMMARY · AGGREGATED FROM CNBC

In media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for reaching younger audiences.

In media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for reaching younger audiences.

In media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for reaching younger audiences.

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