Coors Is Seeing 31 Percent Growth Among Gen-Z Drinkers—Here’s the Surprising Reason Why

In recent years, Coors has leaned into its Western roots, seizing on the emergence of the “cowboy core” trend. The strategy appears to be working.

In recent years, Coors has leaned into its Western roots, seizing on the emergence of the “cowboy core” trend. The strategy appears to be working.

In recent years, Coors has leaned into its Western roots, seizing on the emergence of the “cowboy core” trend. The strategy appears to be working.