Bath & Body Works Ditches 90s Nostalgia in Gen Z Pivot

Those of us who grew up in the ’90s and early 2000s likely have a specific mental image of Bath & Body Works: country-style storefronts, woven baskets overflowing with lotions and shower gels, and shelves lined with fragrances like Cucumber Melon and Sweet Pea. The retailer’s distinct branding ...