Apps, activists and an ‘air war’: Essex campaign is test of Reform UK’s professionalisation

Nigel Farage’s party sees local elections as showcase for a sleeker approach borrowing from an unlikely sourceNigel Farage was midway through his walkabout of Waltham Abbey when a hunting horn loudly sounded on the Essex market town’s pedestrianised high street. “Oi oiii!” exclaimed the owner of Ouch Tattoos, Rob Chillingworth, putting down the instrument and reaching out a welcoming hand to the approaching Reform UK leader.For Farage, this was the latest stop in a midweek tour of half a dozen towns in Essex, where more than 1m county council votes are up for grabs. Barring breakthroughs in Wales and Scotland, going from having a single councillor here to taking power would be one of Reform’s biggest achievements in Thursday’s polls. Continue reading…

Nigel Farage’s party sees local elections as showcase for a sleeker approach borrowing from an unlikely sourceNigel Farage was midway through his walkabout of Waltham Abbey when a hunting horn loudly sounded on the Essex market town’s pedestrianised high street. “Oi oiii!” exclaimed the owner of Ouch Tattoos, Rob Chillingworth, putting down the instrument and…

Nigel Farage’s party sees local elections as showcase for a sleeker approach borrowing from an unlikely sourceNigel Farage was midway through his walkabout of Waltham Abbey when a hunting horn loudly sounded on the Essex market town’s pedestrianised high street. “Oi oiii!” exclaimed the owner of Ouch Tattoos, Rob Chillingworth, putting down the instrument and reaching out a welcoming hand to the approaching Reform UK leader.For Farage, this was the latest stop in a midweek tour of half a dozen towns in Essex, where more…