AI Proved More Compelling Than Human Reviews in Getting Shoppers to Spend. But the AI Hallucinated.

A peer reviewed study explored the nature of bias in large language models (LLMs) and its influence on users.

A peer reviewed study explored the nature of bias in large language models (LLMs) and its influence on users.

A peer reviewed study explored the nature of bias in large language models (LLMs) and its influence on users.