Justin Bieber turns Coachella 2026 into a $5M merch empire

Justin Bieber turns Coachella 2026 into a $5M merch empire

The Street April 18, 2026

The 2026 Coachella Music Festival stood apart from previous years, not just for its lineup, but for the cultural force that reshaped it. Driven by one of the most dedicated fanbases in music, the event was unofficially rebranded by attendees as “Bieberchella,” reflecting the major impact of Justin …