I was frustrated by every baby carrier on the market. So I built my own — and grew 2,200% in the last three years.

I was frustrated by every baby carrier on the market. So I built my own — and grew 2,200% in the last three years.

Business Insider April 22, 2026

One babywearing brand grew by focusing on plus-size baby carriers and real-life marketing. Now, it’s moving to a 19,000-square-foot warehouse.