Amazon Sees ‘Strong’ Upfront Market, Despite Signals of Caution
Many advertising executives say it’s too early to figure out whether the annual “upfront” sales season will be robust for video companies. Alan Moss thinks he’s already in the moment. “The upfront market is strong this year,” says Moss, vice president of global sales for Amazon Ads, during a recent interview. There may be some […]
Many advertising executives say it’s too early to figure out whether the annual “upfront” sales season will be robust for video companies. Alan Moss thinks he’s already in the moment. “The upfront market is strong this year,” says Moss, vice president of global sales for Amazon Ads, during a recent interview. There may be some…
Many advertising executives say it’s too early to figure out whether the annual “upfront” sales season will be robust for video companies. Alan Moss thinks he’s already in the moment. “The upfront market is strong this year,” says Moss, vice president of global sales for Amazon Ads, during a recent interview. There may be some […]
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