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Business

Iconic clothing retailer has (old) new plan to win customers back

THE STREET·3d ago·3 min read
Photograph via The Street
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For decades, Gap was a cornerstone of American style. Its clean basics – jeans, khakis, hoodies, and plain but oh-so-soft t-shirts – defined casual fashion in the 1990s and early 2000s.  Shopping at Gap wasn’t just about buying clothes. It was about buying into a brand that felt modern and …

For decades, Gap was a cornerstone of American style. Its clean basics – jeans, khakis, hoodies, and plain but oh-so-soft t-shirts – defined casual fashion in the 1990s and early 2000s.  Shopping at Gap wasn’t just about buying clothes. It was about buying into a brand that felt modern and …

For decades, Gap was a cornerstone of American style. Its clean basics – jeans, khakis, hoodies, and plain but oh-so-soft t-shirts – defined casual fashion in the 1990s and early 2000s.  Shopping at Gap wasn’t just about buying clothes. It was about buying into a brand that felt modern and …

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