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Business

76-year-old burger chain takes on McDonald’s Happy Meal

THE STREET·5d ago·3 min read
Photograph via The Street
RSS SUMMARY · AGGREGATED FROM THE STREET

For decades, McDonald's has set the standard for kids' meals in the fast-food industry, and despite repeated efforts, competitors have struggled to replicate its success. The Happy Meal is more than just a bundle offering; it is a global brand asset. Through strategic partnerships with recognized …

For decades, McDonald's has set the standard for kids' meals in the fast-food industry, and despite repeated efforts, competitors have struggled to replicate its success. The Happy Meal is more than just a bundle offering; it is a global brand asset. Through strategic partnerships with recognized …

For decades, McDonald's has set the standard for kids' meals in the fast-food industry, and despite repeated efforts, competitors have struggled to replicate its success. The Happy Meal is more than just a bundle offering; it is a global brand asset. Through strategic partnerships with recognized …

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