Wendy’s is bringing an international hit to US menus

Over the last few years, limited-time offers (or LTO’s) have become one of the restaurant industry’s most-used tools.  Chains like McDonald’s, Taco Bell, Wendy’s, and Chick-fil-A have come to rely on them as a way to generate buzz, create urgency, and drive foot traffic. In fact, between 2020 ...