Lenovo on why ‘not marketing’ is the best way to market Legion at the Esports World Cup

Esports Insider sat down with Alia Rosmini, Executive Director of Consumer Marketing, Global at Lenovo, and Karan Kapur, Global Marketing Head of Gaming at Lenovo, at the press conference for the Esports World Cup‘s opening ceremony to talk sponsorship strategy, measuring ROI, and where AI fits into the brand’s approach to gaming and esports. All … Continued