Coca-Cola’s Spicy Coke Was a Failure. Now a New ‘Spricy’ Sprite Trademark Hints at What’s Next
Trademark attorneys weigh in on whether the filing signals a real product that’s in the works.
The Source
INC
Business
DraftKings Is Turning Sports Betting Into Wall Street Trading—and Regulators Just Cleared the Path
INC·12m ago·3 min read
Business
A $32 Bear-Shaped Cup Is Taking Starbucks by Storm Again. The Scarcity Strategy Is a Masterclass
INC·1h ago·3 min read
Business
Gen-Z Is Securing Mortgages at a Record-Breaking Rate—Despite a Tough Housing Market
INC·2h ago·3 min read
Business
‘It Was Faster to Train a Grad’: An AI Pioneer Explains Why Half Her Agents Failed
INC·2h ago·3 min read
Related
On this beat
Business
Amazon’s $27 cloud sandals feel ‘like walking on air’
THE STREET·50m ago·3 min read
Business
How a Hotter Planet Is Changing the Business of Sports
TWSJ·35m ago·3 min read
Business
Major airline extends refund policy for Dubai flights
THE STREET·49m ago·3 min read
Business
I spent $2,000 for 7 nights in a 179-square-foot ocean-view cabin on one of the world’s largest cruise ships
BI·27m ago·3 min read
