Outgoing Apple CEO Tim Cook’s daily routine starts before 5 a.m., a time of the day he can ‘control the most’

Outgoing Apple CEO Tim Cook’s daily routine starts before 5 a.m., a time of the day he can ‘control the most’

Business Insider April 21, 2026

Outgoing Apple CEO Tim Cook’s daily routine includes waking before 5 a.m., drinking Diet Mountain Dew during the day, and holding marathon meetings.