Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

Observer April 17, 2026

Streamlabs’ Ashray Urs has a front-row seat to how digital content is evolving, and where it’s breaking. As generative A.I. floods platforms with synthetic media, Urs sees livestreaming emerging as a counterweight: a format defined by immediacy, unpredictability and trust.