Thursday, June 18, 2026
Tech

Apple May Reportedly Raise iPhone, Mac Prices Amid Memory Chip Shortage, Tim Cook Says

PUBLISHED·4h ago·3 min read

Apple is said to be preparing price hikes across its product portfolio. According to a report, rapidly rising costs of memory and storage chips could pressure the Cupertino-based tech giant to raise prices. In a recent interview, Apple CEO Tim Cook said that price increases may be unavoidable as the company grapples with a global shortage of memory components driven b...

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